Cravenshaw Metalworks has witnessed a rise in the number of its industrial customers in recent years
The company uses different groups of people from the sales, marketing, technical support and finance departments for servicing large, complex accounts. In this instance, Cravenshaw Metalworks uses ________ in order to enhance the quality of its customers' buying experience.
A) product differentiation
B) team selling
C) competitive marketing intelligence
D) satisficing
E) e-procurement
B
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Which of the following distribution channels is best suited for products in the decline stage of
their life cycle? A) trade shows B) personal selling C) sales promotion D) mail order
To be considered an investment asset, an item
A) must be purchased for the specific purpose of providing additional income or increasing net worth. B) must be a stock, a bond, or a savings account. C) must be intangible. D) must be owned free and unencumbered by a loan.