Which of the following distribution channels is best suited for products in the decline stage of
their life cycle?
A) trade shows B) personal selling
C) sales promotion D) mail order
D
You might also like to view...
Customer ordered fried chicken strips at the drive-in window of Famous Burger. One of the "strips" turned out to be an entire chicken head, battered and deep fried. Famous Burger tested the head and found that it was, indeed, cooked in their batter and in their oil. Pictures of Customer with the fried head showed up in newspapers and on the Internet. Famous Burger offered Customer a cash settlement in exchange for Customer's promises not divulge the amount of the settlement, sue Famous Burger over the incident, or ever speak of it in public again. Agreeing not to exercise these three rights in exchange for the settlement is an example of ____________________.
a. Renunciation b. Forbearance c. An accord and satisfaction d. Restitution
Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?
A) direct marketing B) exclusive dealing C) disintermediation D) horizontal integration E) vertical integration