In MPR, telephone and face-to-face conversations present what sort of opportunity to marketers?
A) personal sales calls
B) direct sales pitches
C) broadcast product integration
D) stealth marketing
E) offline word-of-mouth
E
Business
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Retailers of which of the following products would probably have the highest stockturn rate?
A. furniture B. women's clothing C. hardware D. fresh seafood E. bowling balls
Business
With respect to the "six brand building blocks," brand ________ describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it
A) imagery B) judgment C) resonance D) salience E) performance
Business