With respect to the "six brand building blocks," brand ________ describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it
A) imagery
B) judgment
C) resonance
D) salience
E) performance
C
Business
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________ and ________ are two issues where significant cultural differences are large, yet progress toward global uniformity is slowly being accepted
Fill in the blanks with correct word
Business
An auto manufacturer increased its effectiveness by implementing total quality management (TQM). Many other companies have intentionally imitated this manufacturer in order to increase their effectiveness. This is an example of ________ isomorphism
A) coercive B) mimetic C) normative D) natural
Business