Which of the following statements is true with regard to Geert Hofstede's cultural dimensions?

A. In societies where collectivism was emphasized, the ties between individuals were loose.

B. Low power distance cultures were found in countries that let inequalities grow over time into inequalities of power and wealth.

C. Members of high uncertainty avoidance cultures had a strong need for rules and regulations.

D. In masculine cultures, little differentiation was made between men and women in the same job.

E. Members of low uncertainty avoidance cultures placed a premium on job security, career patterns, and retirement benefits.

C

Business

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Along which of the following parameters should marketers evaluate communication options when building brand equity?

A) popularity B) innovativeness C) technological sophistication D) efficiency E) novelty

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The customization of enterprise resource planning software to meet different customer requirements without changing the program code is called ________

A) modularity B) configuration C) automation D) process blueprinting

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