When you type into a basic search engine like Google, Bing, or Yahoo, the sites that appear at the top or on the side of the results page are usually those that ________
A) are most frequently accessed
B) have paid a fee to be featured in the results
C) most closely match your search terms
D) are least relevant to your search
E) you have visited before
Answer: B
Explanation: B) The sites that appear at the top or on the side of the results page are usually those that have paid fees to be there. The main body of the results page begins with sites that are frequently accessed or that most closely match your search terms. As you go further into the list, the results are likely to be less relevant.
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The media company hired by Dunkin' Donuts to promote a new espresso beverage found that ________ accounted for a noticeable increase in sales in test markets
A) billboards B) radio advertising C) television commercials D) word-of-mouth marketing E) point-of-purchase advertising
Which of the following theories suggests that mass media affect what we think about—raising the salience of issues and the positions taken by people in the news?
A. Diffusion theory D. Agenda-setting theory B. Hypodermic needle theory E. situational theory of publics C. Opinion formation theory