The media company hired by Dunkin' Donuts to promote a new espresso beverage found that ________ accounted for a noticeable increase in sales in test markets
A) billboards
B) radio advertising
C) television commercials
D) word-of-mouth marketing
E) point-of-purchase advertising
D
Business
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A lockbox service will benefit the following firm the most.
A) firm has a large number of suppliers B) firm has geographically dispersed customer base C) firm writes a large number of cheques daily D) firm sells goods to a very few customers
Business
When the TNA identifies different levels of KSAs among the trainees
A) Computer-based instruction could be used. B) Training could be designed in a modular manner. C) Small classes could be used. D) All of the above.
Business