Updates on how the project is performing against milestones can be accomplished by issuing a report containing:

________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior

A) Differentiation B) Mass marketing C) Market targeting D) Market segmentation E) Positioning

The marketing manager of Appeal Inc has noticed a sharp decrease in sales over the last two months. The manager decides to conduct marketing research to identify potential causes for the drop in sales

Which of the following should the manager do first? A) develop a research plan B) determine a research approach C) define the problem and objectives D) select a research agency to collect data E) conduct exploratory and descriptive research