The marketing manager of Appeal Inc has noticed a sharp decrease in sales over the last two months. The manager decides to conduct marketing research to identify potential causes for the drop in sales
Which of the following should the manager do first?
A) develop a research plan
B) determine a research approach
C) define the problem and objectives
D) select a research agency to collect data
E) conduct exploratory and descriptive research
C
Business
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Indicate whether the statement is true or false
Business
The kanban system is driven by
A) inventory levels. B) quality. C) customer demand. D) management goals.
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