Naomi is afraid to go to a dentist, but she has a severe toothache. Her sister has recommended she go to Dr. Tompkins because he guarantees pain-free dentistry. Assuming Naomi visits Dr
Tompkins, she can only evaluate his dental techniques through ________ qualities.
A) operational
B) local
C) search
D) experience
E) positioning
D
Business
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________ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she claims to possess
A) Trustworthiness B) Expertise C) Acquaintance D) Likability E) Professionalism
Business
A retailer opening in a shopping center six months before all tenants will be ready to move in is concerned about early pedestrian traffic. This potential problem can be partially resolved through a _____
a. net lease b. lease with a maintenance-increase-recoupment provision c. percentage lease d. sliding-down-scale lease
Business