A game company in Thailand wants TJ Soft to join it and work together to create a new game that bears the brand name of both companies. What would be an appropriate approach for this venture?

A) global strategic alliance
B) licensing agreement
C) joint venture
D) franchise

Answer: A
Explanation: Since the game company wants the game to have the name of both companies, the two should form a global strategic alliance but not a joint venture. A joint venture would require the two partners to create a new company to create the game–something that neither partner wants to do. This project is too symmetrical to call for a licensing agreement or franchise. Both of those options have the parent company selling the rights to use its brand, where in this case each company uses its own brand equally.