Which of the following elements of a marketing plan permits senior management to grasp the plan's major thrust?
A) the situation analysis
B) the marketing strategy
C) the executive summary
D) the financial projections
E) the short-term targets
C
Business
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Signatures for an insurance application MUST be obtained by the producer from all of the following sources EXCEPT
A) the producer B) the insured C) the policyowner D) the beneficiary
Business
All of the following are typical methods used for training EXCEPT ________
A) classroom lecture B) observation C) simulation exercises D) vestibule training E) apprenticeship
Business