Ford increased his organization's effectiveness by organizing its functional resources to create better quality cars at a lower cost for both manufacturer and consumer
This information indicates that Ford is taking the ________ approach to measure organizational effectiveness.
A) environmental
B) internal systems
C) competitive
D) technical
D
Business
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The ________ index is calculated using the formula based on hierarchical set of customer response effects: Exposed to Ad X Aware of Ad X Comprehend the Ad X Intend to Buy X Buy the Product
A) customer response B) marketing benefit C) market penetration D) brand awareness E) market share
Business
The value-in-use method works well with products and services for which it is difficult to quantify the economic benefits
Indicate whether the statement is true or false
Business