People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this ________ market
A) demographic
B) business
C) need
D) geographic
E) service
C
Business
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Benchmarking requires the comparison of your firm to other organizations; it is not appropriate to benchmark by comparing one of your divisions to another of your divisions
Indicate whether the statement is true or false
Business
Insurance companies employ underwriters
A) as an alternative to higher deductibles. B) to control the risky behavior of their policyholders. C) to control the risk incurred on their behalf by agents. D) to encourage the loyalty of exclusive agents. E) to maintain the independence of independent agents.
Business