Screen theory

a. posited that the spectator's "subject position" was naturalized through a "gaze"
manufactured by the view of the camera.
b. argued for connections between behavioralist research and reader-oriented criticism.
c. was best known for the concept of the "missing reader."
d. advanced the notion of "interpretive communities."
e. Both c and d.

a

Communication & Mass Media

You might also like to view...

When one media company buys another media company of the same type, there is:

a. a horizontal merger b. a vertical merger c. a conglomerate merger d. de-regulation

Communication & Mass Media

For some people, playing electronic games fulfills their need for:

a. competence b. autonomy c. control d. all of the above

Communication & Mass Media