Screen theory
a. posited that the spectator's "subject position" was naturalized through a "gaze"
manufactured by the view of the camera.
b. argued for connections between behavioralist research and reader-oriented criticism.
c. was best known for the concept of the "missing reader."
d. advanced the notion of "interpretive communities."
e. Both c and d.
a
Communication & Mass Media
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When one media company buys another media company of the same type, there is:
a. a horizontal merger b. a vertical merger c. a conglomerate merger d. de-regulation
Communication & Mass Media
For some people, playing electronic games fulfills their need for:
a. competence b. autonomy c. control d. all of the above
Communication & Mass Media