The more elaborate the copy, the greater its impact is likely to be

A customer got a great haircut at a salon and went back six weeks later to the same person to get a second haircut. This time, the customer received one of the worst haircuts of his life

The difference between the two haircuts is due to the ________ characteristic of services. A) perishability B) responsiveness C) personalization D) variability E) inseparability

Which of the following is NOT a reason to expect growth in the use of the Internet by public relations professionals?

A) need for customization B) quest for conversation C) need for real-time performance D) demand to be sold new products