In developing a new shoe, Reebok targeted the youth market. It used ________ segmentation to define its target market

A) lifestyle
B) behavioral
C) socioeconomic
D) demographic
E) psychographic

D

Business

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Describe the principles developed by Christensen in order to help managers recognize the innovator's dilemma and develop appropriate responses to environmental change

What will be an ideal response?

Business

________ are currency traders who seek to minimize their risk of exchange-rate fluctuations, often by entering into forward contracts or similar financial instruments

A) Venture capitalists B) Arbitragers C) Hedgers D) Speculators

Business