Describe the principles developed by Christensen in order to help managers recognize the innovator's dilemma and develop appropriate responses to environmental change
What will be an ideal response?
To help managers recognize the innovator's dilemma and develop appropriate responses to environmental change, Christensen has developed the following five principles of disruptive innovations:
1. Companies depend on customers and investors for resources. The best innovations are user-driven. Paradoxically, however, if management listens to established customers, opportunities for disruptive innovation may be missed.
2. Small markets do not solve the growth needs of large companies. Small organizations cannot easily respond to the opportunities for growth in a small market. This fact may require large organizations to create independent units to pursue new technologies.
3. Markets that do not exist cannot be analyzed. Christensen recommends that companies embrace agnostic marketing. This is the explicit assumption that no one company personnel, not the company's customers can know whether, how, or in what quantities a disruptive product can or will be used before they have experienced using it.
4. An organization's capabilities define its disabilities.
5. Technology supply may not equal market demand. Some products offer a greater degree of sophistication than the market requires. For example, developers of accounting software for small businesses overshot the functionality required by the market, thus, creating an opportunity for a disruptive software technology that provided adequate, not superior, functionality and was simple and more convenient to use.
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