A firm's sales process ________
A) is typically not put in place until a year or more after a startup launches
B) describes its branding strategy
C) depicts the steps it goes through to identify prospects and close sales
D) describes its social media strategy
E) depicts the steps it goes through to identify its target market and positioning strategy
C
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Print advertising (newspapers and magazines) is generally acknowledged as the most powerful advertising medium
Indicate whether the statement is true or false
Which of the following most accurately identifies a difference between a weakness and a threat in SWOT analysis?
A) A company is more able to change a threat than a weakness. B) A company is more able to change a weakness than a threat. C) A company can be more negatively affected by a weakness than by a threat. D) A company can be more negatively affected by a threat than by a weakness. E) A company can more easily identify threats than weaknesses.