What is a copyright? What is protected by a copyright?
What will be an ideal response?
A copyright is a form of intellectual property protection that grants to the owner of a work of authorship the legal right to determine how the work is used and to obtain the economic benefits from the work. The work must be in tangible form, such as a book, operating manual, or magazine article. If something is not in a tangible form, such as a speech that has never been recorded or saved on a computer disk, copyright law does not protect it.
The primary categories of material that can be copyrighted are as follows:
• Literary works
• Musical compositions
• Computer software
• Dramatic works
• Pantomimes and choreographic works
• Pictorial, graphic, and sculptural works
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Which of the following statements supports technology driven approach to the marketplace?
A) Products should be tested and proven before releasing them. B) Providing technology to salespeople can help increase volumes. C) Quality improvement in products can result in customer value. D) Customer information systems can be used to increase sales.
Why is successful product management increasingly important as technology moves forward and the marketplace becomes more globalized?
What will be an ideal response?