Which of the following statements supports technology driven approach to the marketplace?
A) Products should be tested and proven before releasing them.
B) Providing technology to salespeople can help increase volumes.
C) Quality improvement in products can result in customer value.
D) Customer information systems can be used to increase sales.
C
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Which of the following inventory costing methods results in the highest value of ending inventory during a period of rising inventory costs?
A) specific identification B) weighted-average C) last-in, first-out D) first-in, first-out
______________ are customers that may face needs months or years before the bulk of the marketplace and, as such, are positioned to benefit significantly by obtaining solutions to those needs now
a. Innovators b. Early adopters c. Beta testers d. Lead users e. Pioneers