Market segmentation can be best described as the process of ________
A) assigning specific human attributes to a given brand
B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs
C) evaluating each market segment's attractiveness and selecting one or more segments to enter
D) turning marketing plans into marketing actions to accomplish strategic marketing objectives
E) maintaining a strategic fit between organizational goals and changing marketing opportunities
B
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The three main categories of influences that affect the consumer decision-making process are ________
A) physical, emotional, and behavioral B) internal, situational, and social C) environmental, familial, and sociocultural D) sociocultural, behavioral, and external E) environmental, personal, and sociocultural
The disclosure of untrue unfavorable performance information that damages an employee's reputation is called ______________________
A. misrepresentation B. derailment C. libel D. defamation