The purpose of the debt covenant that prohibits borrowers from entering into certain types of leases is to ________
A) protect the lender by controlling the risk and marketability of the borrower's security investments alternatives
B) limit the amount of fixed-payment obligations
C) ensure a cash shortage does not cause an inability to meet current obligations
D) limit the annual cash dividends paid by the firm
B
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Which of the following is true of marketing using a direct marketing channel system?
A) Direct mail and catalog sales are more labor-intensive than telemarketing, but are more efficient at customer interaction. B) Using direct salespeople is generally cheaper than using brokers, sales agents, or manufacturer's representatives. C) Telemarketing provides a better opportunity for a sales communication but is more labor intensive and usually more expensive than direct marketing. D) Compared to indirect marketing channel systems, direct marketing channel systems maximize the number of customers that a business can profitably reach. E) Digital marketing channels have a greater customer reach than other channels, but are also more expensive.
Which of the following statements is true about the strategic concept of marketing?
A) Its objective is to maximize stakeholder benefits. B) It has a product-centric marketing focus. C) It emphasizes marketing from a company-centric paradigm. D) Its focus is only on consumers and not their societies.