Realizing that although household products is a huge category–taking up an entire supermarket aisle or more–it is an incredibly boring one, the founders of Method Products designed a sleek, uncluttered dish soap container that also carried
functional advantages, such as ease of dispensing soap and cleaning. Method is competing in the crowded market for household products on the basis of superior ________.
A) design
B) durability
C) conformance
D) reliability
E) performance quality
A
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Indicate whether the statement is true or false
A major reason for asking survey questions is to:
A) find out if the customer possesses a viewpoint that may hinder a sale B) find out if your message is getting through to the prospect C) qualify the prospect for making a purchase D) confirm that the prospect understands the basic facts about the product E) collect basic facts about the buyer's existing situation and problem