__________ messages that criticize, tease, reject, or otherwise cause an emotional injury to another are particularly problematic because they convey negative feelings and rejection

Sometimes the goal of an advertising campaign is just to reinforce a current practice, often by increasing consumer’s propensity to make repeat purchases of a specific brand, or their __________

a) brand loyalty b) buying motives c) attitudes d) brand recognition

The organizational stories that members enthusiastically relate to others are termed passion performances.

Answer the following statement true (T) or false (F)