Sometimes the goal of an advertising campaign is just to reinforce a current practice, often by increasing consumer’s propensity to make repeat purchases of a specific brand, or their __________
a) brand loyalty
b) buying motives
c) attitudes
d) brand recognition
Answer: A
Communication & Mass Media
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Christianity is the oldest of the world's religions, dating back more than 2,000 years
Indicate whether the statement is true or false
Communication & Mass Media
__________ testimony is from your own individual
experience or point of view. a. Prestige b. Lay c. Expert d. Personal
Communication & Mass Media