The term management information systems refers to a specific category of information systems serving:
A) integrated data processing throughout the firm.
B) transaction process reporting.
C) senior management.
D) middle management functions.
E) knowledge workers.
D
Business
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The mental position a person takes about a topic, person, or event is called a(n):
A) value B) attitude C) level of involvement D) cognition
Business
Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?
A) megabrand strategies B) niche marketing strategies C) social marketing strategies D) co-branding E) licensing
Business