Courts will pierce the corporate veil if the corporation has been formed without sufficient
capital.
Indicate whether the statement is true or false
TRUE
Business
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The product life cycle (PLC) for a brand is usually longer than the PLC for a product category.
a. true b. false
Business
Aspects of integrated marketing communications work best when coordinated and reinforced with a consistent ____________ campaign.
Fill in the blank(s) with the appropriate word(s).
Business