Aspects of integrated marketing communications work best when coordinated and reinforced with a consistent ____________ campaign.

A _________________ provides "flexibility and security," important in navigating uncertain economic times.

Fill in the blank(s) with the appropriate word(s).

Which of the following is a similarity between broad-based shopping bots and niche-oriented shopping bots?

a. Both search restricted government Web sites. b. Both operate using a Yellow Pages type of model in that they list every retailer they can find. c. Both search for only one type of product. d. Both theoretically give pricing power to consumers.