In the Vaughan-Attkisson Model of Broadcast News Diffusion, the Message is influenced by a variety of factors before it reaches the intended audience
Indicate whether this statement is true or false.
True
Communication & Mass Media
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The big national networks, as well as some of their cable competitors, often schedule the same type of program head-to-head in nonprime-time dayparts because of
a. preemption rates b. parity in audiences c. nonclearance by small market affiliates d. homogeneous potential audiences e. advertiser influence
Communication & Mass Media
As group members, we give up some of our individual autonomy to be a part of a larger whole.
Answer the following statement true (T) or false (F)
Communication & Mass Media