The big national networks, as well as some of their cable competitors, often schedule the same type of program head-to-head in nonprime-time dayparts because of
a. preemption rates
b. parity in audiences
c. nonclearance by small market affiliates
d. homogeneous potential audiences
e. advertiser influence
d
Communication & Mass Media
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Of the five major ethical perspectives discussed in the book as potential viewpoints for analyzing ethical issues in persuasion, all of the following are included except a. dialogic perspectives
b. rhetorical perspectives. c. human nature perspectives. d. religious perspectives.
Communication & Mass Media
Studyingthe content of a public chat room is an example of
a) Active research b) Passive analysis c) Obtrusive measurement d) Cultural analysis
Communication & Mass Media