Which of the following statements is most likely true about radio as an advertising medium?
A) Radio advertising is typically quite expensive.
B) Radio ensures good attention from the target audience.
C) Radio offers very low audience selectivity.
D) Radio prohibits the use of segmentation strategies.
E) Radio advertising is characterized by good local acceptance.
E
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If a business is to be successful in the long run, it must treat its customers, employees, and community with social
A. meetings. B. responsibility. C. agendas. D. insight. E. interests.
All but one of the following are considered to be benefits of job analysis. Which one is not a benefit?
A. It produces an objective basis for determining the importance of each job. B. It facilitates the assignment of more equitable workloads. C. It helps determine the amount of salary increase each employee should receive. D. It aids the supervisory process.