A global profile is essential for firms like Prada, Gucci, and Louis Vuitton to profitably grow because the addressable market is small

In the central role of strategic planning, only a handful of companies stand out as master marketers—Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Wal-Mart, and McDonald's to name a few

From a consumer's perspective why do you think they stand out? Explain.

The American Marketing Association's definition of marketing stresses that the function of marketing should be to create a sale that generates high profits for the firm

Indicate whether the statement is true or false