Intense emotions that are long-lasting
a. turn facilitative into debilitative emotions.
b. turn debilitative into facilitative emotions.
c. turn primary emotions into mixed emotions.
d. turn neural static into mindfulness.
e. turn aggression into empathy.
a
Communication & Mass Media
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According to Marshall McLuhan, the effect any new medium has on culture is much greater than the actual messages it carries is best represented in the following statement. a. global village b. TV is a new sport
c. The medium is the message. d. the guru of new media
Communication & Mass Media
When it is said that people often use two or more media systems simultaneously, the chapter refers to this activity as ______.
a. simultaneous media use b. concurrent media use c. party media use d. double-talk
Communication & Mass Media