What concept is supported by those who believe that corporations should help improve the lives of citizens?
A) Social auditing
B) Government initiative
C) Collusion
D) Social responsibility
E) Social accommodation
Answer: D
Explanation: D) Opinions differ dramatically concerning social responsibility as a business goal. Many believe that corporations should help improve the lives of citizens because they are citizens themselves, often control vast resources, and may contribute to the problems that social programs address.
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What type of media are those over which public relations practitioners have no direct role in decisions about media content?
A. Uncontrolled media D. Advertising media B. Controlling media E. Marketing media C. Controlled media
Institutional investors manage money for businesses and nonprofit organizations, but not for individuals
Indicate whether the statement is true or false.