One way to overcome audience resistance to your message is to
A) use the hard-sell approach.
B) address possible concerns that your audience has.
C) emphasize the positive.
D) indicate the competition is not worth addressing.
E) speak negatively about the competition.
Answer: B
Explanation: B) The key to overcoming resistance is to anticipate audience objections and concerns. If you can address these concerns before the audience brings them up, all the better. For example, a new music download system might have security concerns. Informing your audience that you have hired a well-known security firm to eliminate virus problems is an example of addressing that concern.
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Which of the following statements about a company's mission and goals is true?
A. A firm should define its mission in terms of the broad human needs it attempts to satisfy B. The company's product or service defines the mission of the company and the scope of its activities C. The best way for management to avoid opportunities that are inconsistent with the firm's purpose is to state the mission in broad terms D. Strategies are easier to develop for a company that has a narrowly defined mission, especially if it is operating in a dynamic environment E. A narrowly defined mission makes it easier to identify attractive market opportunities
Which of the following is NOT a common theme of newsworthy pitches?
A) average citizen slice of life B) first ever C) unusual application D) sex and health issues E) unique community service