Which of the following statements about a company's mission and goals is true?

A. A firm should define its mission in terms of the broad human needs it attempts to satisfy
B. The company's product or service defines the mission of the company and the scope of its activities
C. The best way for management to avoid opportunities that are inconsistent with the firm's purpose is to state the mission in broad terms
D. Strategies are easier to develop for a company that has a narrowly defined mission, especially if it is operating in a dynamic environment
E. A narrowly defined mission makes it easier to identify attractive market opportunities

Ans: A. A firm should define its mission in terms of the broad human needs it attempts to satisfy

Business

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