During an episode of the TV show Everybody Loves Raymond, Ray knocked over an entire display of Ragu Express, a packaged pasta-and-sauce meal, when he was in the supermarket with his wife
What style of advertising was implemented during this television scene? Explain your answer.
This is an in-show product plug known as a product or brand placement. This product, Ragu Express, was seen by viewers who are potential purchasers of this product; the next time a viewer of the show sees this product, she or he may remember it from watching the TV show.
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Green & Gold is a coffee chain based in the United States. Its management has been trying to refocus on the things that originally made the company successful
For example, Green & Gold stores across the United States recently shut down for a short period of time for retraining, and the company has worked to make sure that customers can smell the freshly ground coffee aroma when they pass by the store. However, when questioned, consumers tend to emphasize on the need for pricing incentives such as a frequent purchasing program. According to the__________, there may be a difference between what customers want and what Green & Gold management thinks customers want. Fill in the blanks with correct word.
eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?
A) the total number of impressions B) the total number of impressions in hundreds C) the total number of impressions in thousands D) the total number of impressions in millions