eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?
A) the total number of impressions
B) the total number of impressions in hundreds
C) the total number of impressions in thousands
D) the total number of impressions in millions
C
Business
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If a taxpayer fails to file a tax return, the IRS may impose both the failure-to-file penalty and the fraud penalty
a. true b. false
Business
Consumed consumers are people who ________
A) have been "fired" as customers B) are manipulated by societal marketing techniques C) experience consumer addiction D) participate in social networking E) become commodities themselves
Business