Patents, trademarks and copyrights are three main ways to protect ________ ________.

Which of the following statements is true of the AIDA model?

a. It explains why public relations is the most important element in a promotional mix. b. It explains how all promotions influence purchase decisions. c. It discusses how consumers respond to marketing messages. d. It talks about marketing activities other than advertising, personal selling, and public relations.

Some courts have implied a duty of the part of commercial tenants to operate their businesses

Indicate whether the statement is true or false