Which non-comparative scale is analyzed using profile analysis?

A market segmentation approach that focuses on the benefits of the product rather than on the type of customers is called:

A) demographic segmentation B) psychographic segmentation C) benefit segmentation D) usage segmentation

Proper management of accounts payable will guarantee that a firm

A) pays some bills early and some late to obtain an average payment of on time. B) pays the maximum due to each vendor. C) pays the minimum due to each vendor. D) pays each bill early to avoid penalties and interest.