A market segmentation approach that focuses on the benefits of the product rather than on the type of customers is called:
A) demographic segmentation
B) psychographic segmentation
C) benefit segmentation
D) usage segmentation
C
Business
You might also like to view...
Opponents of licensing for public relations practitioners raise what Constitutional issue(s) as the major obstacle(s) to state licensing in the United States?
A. Compelling state interest and freedom of expression
Business
Wayne and Garth are engaged in XP and are writing code while sitting at one terminal. In XP terminology, they are engaged in:
A) Scrumming. B) Refactoring. C) Pair programming. D) Time boxing.
Business