_____ is the element in the promotional mix that evaluates people's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance
a. Personal selling
b. Advertising
c. Sales promotion
d. Public relations
ANSWER: d
Public relations is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance. It is a vital link in a forward-thinking company's marketing communication mix.
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