Large private organizational buyers and government agencies make large-volume or large-value purchases through ________, also known as reverse auctions

When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category

Tommy Hilfiger conveyed the brand's category membership by ________. A) relying on the product descriptor B) focusing on reliability C) comparing to exemplars D) announcing category benefits E) identifying counter examples

Bob enlists the help of his son to buy a new car. On the way to test-drive several models, Bob

tells his son, "I'm leaving this entire decision up to you except that you are not to spend over $20,000 on whatever car you decide on". At the Toyota dealer, Bob tells the salesperson, "I'm turning this whole decision over to my son, so deal with him even though it will be my car." Later, the son returns to the dealership and negotiates the purchase of a Toyota Camry for $21,500. What type of authority, if any, existed for the son to purchase this car? A) Apparent B) Dependent C) Implied D) No authority existed here E) Actual