When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category
Tommy Hilfiger conveyed the brand's category membership by ________.
A) relying on the product descriptor
B) focusing on reliability
C) comparing to exemplars
D) announcing category benefits
E) identifying counter examples
C
Business
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A(n)__________is an intermediary who brings a buyer and a seller together
Fill in the blanks with correct word.
Business
The basic principal of capital budgeting is that ________ with a positive adjusted net present value should be accepted by the firm
A) projects B) investments C) all cash flows D) accounts receivable
Business