Which of the following are NOT among the four most common techniques used to measure public relations outcomes?
A) retention and recall measurement
B) awareness and comprehension measurement
C) analysis and synthesis measurement
D) behavior measurements
C
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Analytical reports for skeptical audiences should generally follow the ________ approach
A) direct B) indirect C) hypothetical D) aggressive E) persuasive
If the management decision problem is: "Should a new product be introduced?" what is the most appropriate marketing research problem?
A) determining the price elasticity of demand and the impact on sales and profits of various levels of price changes B) determining consumer preferences and purchase intentions for the proposed new product C) determining the effectiveness of the current advertising campaign D) determining the impact of new distribution outlets