Analytical reports for skeptical audiences should generally follow the ________ approach
A) direct
B) indirect
C) hypothetical
D) aggressive
E) persuasive
Answer: B
Explanation: B) When the audience is hostile or skeptical, you need to build a case to convince the audience to accept your conclusions. The indirect approach uses logic and evidence to lead the audience to a conclusion gradually, which allows time for ideas to be considered and accepted.
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(a) universal life insurance (b) variable life insurance (c) current assumption whole life insurance (d) indeterminate-premium whole life insurance
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A) parallel marketing channel B) vertical marketing system C) extensive marketing channel D) internal marketing system E) conventional marketing channel