Misrepresenting information using visuals is always intentional

Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves

A) time famine B) sophistication C) money constrain D) social class E) core values

The most important aspect of evaluating the client's method of obtaining a reliable cutoff is to

A) perform extensive detailed testing of cutoff. B) evaluate the client's control procedures around cutoff. C) confirm a sample of transactions near period end with customers. D) confirm transaction with customers.