Janine was always helpful when Marcy had trouble with her boyfriend, so Marcy saw Janine as attractive and intelligent. This demonstrates the halo effect
Indicate whether the statement is true or false.
True
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Captive audiences often are forced to listen to speeches about topics they do not find interesting. As a
result, ________ often occurs. A) selective attention B) selective exposure C) passive resistance D) passive restraint E) natural selection
What is the difference between audience analysis and demographic audience analysis?
A) Audience analysis concerns the collection of information about what your audience values; demographic audience analysis is concerned with vital statistics, such as age and gender. B) Audience analysis is primarily concerned with what the audience thinks after the speech has been given; demographic audience analysis is conducted before the speech is given. C) Audience analysis is concerned with what the audience thinks about the speaker; demographic audience analysis is concerned with what the audience thinks about the topic. D) Audience analysis is centered around finding a common-ground approach; demographic analysis is more concerned with differences between the speaker and the audience.