What is the difference between audience analysis and demographic audience analysis?
A) Audience analysis concerns the collection of information about what your audience
values; demographic audience analysis is concerned with vital statistics, such as age and
gender.
B) Audience analysis is primarily concerned with what the audience thinks after the speech
has been given; demographic audience analysis is conducted before the speech is given.
C) Audience analysis is concerned with what the audience thinks about the speaker;
demographic audience analysis is concerned with what the audience thinks about the
topic.
D) Audience analysis is centered around finding a common-ground approach;
demographic analysis is more concerned with differences between the speaker and the
audience.
A
Communication & Mass Media